Everything we believe we know about our ideal clients is just an assumption until we  DISCOVER the truth about our persona through direct interation.
There are three steps to Customer Discovery:
 - Interview (Conversations)
 - Observe (Immersion)
 - Validate (Test)
The interview is a non-invasive conversation to LEARN about specific aspects of your customer persona.  Use this free guide to have better, more productive conversations with your prospects as you engage in customer discovery interviews.